Visiting Fisherman’s Wharf of San Francisco

Visiting Fisherman’s Wharf in San Francisco

Roughly encompassing the northern waterfront area of San Francisco from Ghirardelli Square to Pier 35, Fisherman’s Wharf has more family friendly vacation activities than any other part of San Francisco. With a year round, temperate climate it is easily one of the most popular tourist attractions in the United States.

From its beginning as a major fishing pier, Fisherman’s Wharf is now best known for being the location of Pier 39, fantastic seafood restaurants, Ghirardelli Square, many unique shops, beautiful views of San Francisco and the Golden Gate Bridge, museums and the San Francisco Maritime National Historical Park.

Pier 39

Pier 39 is a Bay Area favorite for San Francisco Vacations as well as local day trips. With its unique shopping, live entertainment, street performers, sea lions and incredible restaurants, Pier 39 truly has something for everyone. The kids especially, will love the Aquarium of the Bay, Rocket Boat and the San Francisco Whale Tours.

Visit the Sea Lions

Fisherman’s Wharf is famous for The Sea Lion Center, located on Pier 39. You can learn about these incredible creatures and enjoy the sea lions at this free nature center which provides presentations, educational videos and interactions with naturalists. The actual number of sea lions will vary during different times of the year, but they can always be heard from blocks away.

The Golden Gate Bridge

Linking San Francisco to Marin County, the Golden Gate Bridge is thought by many to be the most beautiful bridge in the world. It’s easily the most photographed. You can take one of the bay cruises and enjoy many spectacular photo ops on a one hour tour. You might even see locals surfing under the bridge or paddling out from Ft. Point, a spectacular view of Alcatraz and the amazing San Francisco skyline. If you don’t want to drive across the bridge yourself, you can take one of the many city bus tours or enjoy the scenic walk.


The Fisherman’s Wharf area is the perfect location to view many of San Francisco’s spectacular sights and attractions. Pier 39 is an optimal waterfront location to capture breathtaking photos of the Bay and Golden Gate Bridges, the city skyline, Alcatraz and much, much more


The dining opportunities at Fisherman’s Wharf are unmatched. The Wharf’s many seafood restaurants are considered to be some of the best in the world. You won’t want to miss the popular San Francisco tradition of a sourdough bread bowl full of clam chowder from one of the outdoor food stands along the Wharf. There are fourteen full service restaurants and many more casual options. If you need to satisfy a sweet tooth, you can visit Ghirardelli Square and try some homemade chocolate from one of the premier chocolatiers in the world.

Local Shopping

Pier 39 is a shopper’s dream, with too many shops to name, but providing just about everything you could imagine. With over 60 specialty shops, it’s a must while visiting the Wharf. From salt water taffy to jewelry, you won’t be disappointed.

7D Experience

Experience the thrill of a roller coaster and the excitement of an interactive shooting gallery, all without leaving your seat in a state of the art digital theater with surround sound, 3D effects and the newest in laser technology.

Cable Cars

San Francisco is one of few places in the world where people can ride on a national historic landmark. Refurbished and equipped with new tracks, cables, turntables and cable propulsion machinery, San Francisco’s famed cable cards operate much as they did in 1873. There are a total of three cable car lines: the Powell-Hyde Line, the Powell-Mason Line and the California Line. The Powell-Mason line and the Powel-Hyde line stop in Fisherman’s Wharf.

Take in a Show

Street performers and local musicians entertain throughout the day all around the Pier. Magicians, mimes, musicians, jugglers, clowns and fire-eaters work tirelessly to make you feel welcome during your Bay Area visit.


Local Guide

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